SuperAwesome’s core beliefs have a focus on data compliance and brand safety. To join the AwesomeAds marketplace, publishers will be assessed by SuperAwesome, using the following criteria as a guide and applied at SuperAwesome’s discretion (SuperAwesome’s decision being final):
| Category | Kids (Under 13) | Young teens (13-16) |
|---|---|---|
| Content | • 100% child-directed, kid safe content • No violence, sexualised imagery, etc. (for example, games with shooting and killing) • No unmoderated User Generated Content (UGC) | More adult themes may be permitted at SA’s discretion. For example: • Celebrity relationships • Mild violence e.g. laser guns, cartoon shooting (no blood/gore) |
| Online play | Online play only permitted with pre-moderated chat or UGC, no Google sign-in (per DFF). | • Online leaderboards and multiplayer games allowed as well as Google Play sign-in. • Moderated chat and UGC allowed. |
| Data privacy | Compliant with existing data privacy laws, including CCPA, GDPR-K, and COPPA. | Compliant with existing data privacy laws, including CCPA, GDPR-K, etc. up to the relevant age of digital consent (default 16). |
| Advertising law and regulation compliance | Publisher’s site and the ad content that it or its other advertising partners make available on the site must be fully compliant with all applicable laws and regulations, which includes but is not limited to CAP for the UK, and NAD and CARU for the US. | Publisher’s site and the ad content that it or its other advertising partners make available on the site must be fully compliant with all applicable laws and regulations, which includes but is not limited to NAD for the US and CAP code the UK. |
| Social Connections | Social media plugins are not permitted. | May at our discretion allow connections with social media platforms; e.g. Facebook, YouTube but must not be compulsory to play the game. |
| Trackers and pixels on desktop | Ghostery is a chrome extension that allows the user to see how many trackers are on a certain page. You can use Ghostery to review the trackers on your site. | Trackers allowed but data usage must be disclosed in the privacy policy to be GDPR-compliant. |
| Age Gate | If your app/site has a mixed audience, users below the age of digital consent must be separated from other users by an age gate and treated according to COPPA/GDPR-K regulations. | If your app/site has a mixed audience, users below the age of digital consent must be separated from other users by an age gate and treated according to COPPA/GDPR-K regulations. |
| Ad experience | • Premium kids ad experience, mostly rewarded video or interstitials. • Hits SA benchmarks. | • Premium ad experience, mostly rewarded video. • Hits SA benchmarks. |
If you have any questions about these requirements, please contact your SuperAwesome account manager or email [email protected].