What is AwesomeAds?
AwesomeAds is an ad platform for content owners and publishers, built for the global kids industry. It enables you to safely reach kids everywhere they engage (mobile, web, streaming TV, and YouTube) across the biggest digital content marketplace in the world. AwesomeAds’ proprietary contextual targeting technology reaches over 300M+ kids every month, while keeping your brand and your kids audience safe.
The AwesomeAds dashboard enables you to set up and manage ad placements on your app, channel, or website, as well as monitor the performance of those placements.
AwesomeAds and legal compliance
AwesomeAds is the only kid-safe ad monetisation platform, certified as COPPA-compliant under the US FTC’s Safe Harbor programme by both:
AwesomeAds is consistent with the requirements of GDPR-K, which are the provisions of the General Data Protection Regulation (GDPR) that protect children across the EU. Using AwesomeAds not only allows you to monetise your kids’ audience compliantly, but also helps prevent your user’s data from being collected by any third parties in the advertising chain.
In addition to enabling data privacy compliance with COPPA and GDPR-K, we require that ad content that runs through our platform is compliant with the relevant ad guidelines. In the UK this includes the CAP Code; in the US this includes CARU when advertising to children.
The SafeAd review process
All our adverts go through our SafeAd review process, meaning that we require that our advertisers supply content that is compliant with applicable law.
All ads served by SuperAwesome technology are watermarked, ensuring campaigns benefit from the highest standard of digital safety for kids.
The SAFE AD watermark means:
- The advertiser has been required to assess the ad for compliance with applicable laws and appropriateness for the audience, and the ad has subsequently been deemed acceptable for delivery across the SuperAwesome Marketplace.
- The ad has been delivered using the AwesomeAds filter, allowing for minimal interaction with kids’ data.
Additional benefits
- Premium brands and campaigns from the largest brands in the world.
- Omnichannel marketplace coverage across all devices: mobile, desktop, and OTT.
Contact your SuperAwesome account manager or email [email protected] for more information.